Ricki's Website

Web Experience Designer

Delivery of e-commerce website content for Ricki’s (rickis.com)
Ideating wireframes, mockups, journeys, and user-testing
Designing and developing mobile-responsive website modules that add value to the overall user experience
Maintaining and building on top of the existing Ricki's Design System
Improving user experience through research, analysis, testing, and tracking of heat maps and analytics using Smartlook and Google Analytics
Collaborating with the e-commerce and development team in QA testing and feature enhancements
Optimizing creatives and other multimedia assets for a seamless web experience

Adapt to new content management system, apply and maintain Ricki's new design system, ensure all new content is aligned with Ricki's re-branding
Aligning with the Buying Teams’ Daily & Weekly Promos and Marketing Team’s plans and ensuring the user journey is consistent for current promotions, web shops and adheres to the buying team's step five
Improving content based on customers’ preferences
Brand did not have a Web Experience Designer or UI/UX Designer previously
Existing modules created in Salesforce Page Designer does not meet all business requirements and standards

Keep the website updated with current Promos and Marketing content
Analyze analytics data and translate it to the web
Improve the website’s performance, speed, optimization, search terms, and accessibility
Collaborate and establish a workflow & process with cross-functional teams as a Web Experience Designer
Create responsive modules for the web that meet business standards and brand requirements with the aim to improve efficiency
Create and maintain responsive content pages (Homepage, Special Landing Pages, Category Pages, etc.)
Enhancing the website's current content pages and features
To hit weekly targets and report actual conversion rates